Free Chrome extension
LSA Bridge: save your Local Services Ads reports before the dashboard closes
Google is moving Local Services Ads accounts into Google Ads as Performance Max campaigns with pay-per-lead goals. The lead history moves. The performance reports don't, and the dashboard closes on migration day. LSA Bridge saves the reports first, then lays out the new campaign's settings.
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What Google has said
Read at Google's own help pages on September 30, 2026. The move runs in phases: select U.S. home and storefront service advertisers in August 2026, broader groups including service-area businesses late in 2026, and non-U.S. accounts plus every remaining category in 2027. Google's wording on the reports: "Your Local Services Ads performance reports will not transition to Google Ads." On the dashboard: "After your account is migrated, you will no longer be able to access your original Local Services Ads dashboard." A download page is promised "soon"; the advice in the meantime is to take screenshots.
Two settings change shape in the move. Your average weekly budget is divided by 7 to become a daily budget, with monthly spend capped at that daily figure times 30.4. And Google Ads doesn't support a separate target cost per lead for each category, so one campaign carries one target for every category in it.
Four steps, in a side panel
1. Save your reports
Charged leads, spend and cost per charged lead, by date range, category and lead type, as spreadsheets you keep. Your lead history too, if you choose it: names, phone numbers, message threads and call recording links, in a file that goes straight to your Downloads folder.
2. Check whether to split your campaign
One campaign means one target cost per lead across every category. LSA Bridge compares cost per charged lead across your categories over the trailing 90 days and shows you when separate campaigns would keep a target per category, with the figures behind the call.
3. Replace your BBB callout
Better Business Bureau callouts aren't supported after the move. Pick the replacements before you migrate, from the kinds Google names: business hours, specialties, accepted payment methods.
4. Check your settings after the move
Your daily budget, the monthly cap, categories, service areas and ad schedule, in one list, so the first login to Google Ads is a checklist.
Where your data goes
Your computer. LSA Bridge has no server, no analytics and no account to create. It reads only the Local Services Ads pages you open at ads.google.com, only while you run a step, and it never changes a setting in your account. The lead archive holds your customers' details, so keep that file where you keep your other customer records. The privacy policy lists what each step reads and why each permission exists.
Who it's for, and who it isn't
Businesses running Local Services Ads whose account hasn't migrated yet. If yours has already moved, the dashboard is gone and there's nothing left to save; LSA Bridge tells you so. An account with one category gets little from the split check, and an account with fewer than 10 charged leads in the last 90 days gets a blank starting target and a note, because we don't publish vertical averages without a sourced, dated benchmark.
Where this comes from
The migration playbook we run for clients, published in full as a tool. Every fact on this page was read at Google's help pages on the date above, and the extension uses Google's wording wherever it tells you what will happen. What Google hasn't said, the extension doesn't say either. Paid media sits beside the organic work as an add-on, at published prices, and the paid media page says who shouldn't buy it before it says what they get.
FAQ
- What happens to Local Services Ads reports after migration?
- They stay behind. Google's help page says your Local Services Ads performance reports will not transition to Google Ads, and that after your account is migrated you will no longer be able to access your original Local Services Ads dashboard. Google says a dedicated download page will be available soon, and until then advises taking screenshots before migrating. Your lead history does move: customer contact details, message history and older call recordings land on the Leads page in Google Ads.
- When do Local Services Ads accounts move to Performance Max?
- In phases. Google names August 2026 for select home and storefront service advertisers in the United States, late 2026 for broader groups including service-area businesses and accounts with custom bidding or booking setups, and 2027 for non-U.S. accounts and every remaining category. Google's pages don't state how much notice each account gets, so treat any specific number of days as unconfirmed.
- Does LSA Bridge send my data anywhere?
- No. It reads the Local Services Ads pages you open at ads.google.com, only while you run a step, and writes the files you ask for to your Downloads folder. There's no server, no analytics and no account. The privacy policy lists what each step reads.
- Should I split my Local Services Ads categories into separate campaigns?
- Only if their economics differ. Google Ads applies one target cost per lead to the whole campaign, so a plumbing category at $45 a lead and an HVAC category at $85 share one target after the move. LSA Bridge compares cost per charged lead across your categories over the trailing 90 days and recommends a split when the highest is more than 30% above the lowest, with at least 10 charged leads in each. That 30% line is a Narsil rule of thumb, not a Google figure, and you can read the numbers behind it before deciding.
- What replaces the BBB callout after migration?
- Other structured callouts. Google says Better Business Bureau callouts are no longer supported and points to examples like business hours, specialties and accepted payment methods. Google's own pages give two different counts for how many to pick (at least 6 on one page, up to 6 per category on another), so LSA Bridge helps you choose replacements without hard-coding either number.