Services · Industries
AI SEO for Law Firms
Every Google Ads lead is paid for again next month. Reviews you've answered and listings that match stay yours after you've paid. You run the business; we do this part.
- $765 to $5,056
- for one Google Ads lead, if you're a Jacksonville injury firm. The next one costs the same again.
- $699 a month
- Less than one injury ad lead. Answered reviews and fixed listings stay up after you stop paying.
- 5x
- monthly profile views for one Jacksonville client in nine months, with 348 calls, direction requests and website visits
Lead costs are our estimate from Google's own bid data for the Jacksonville metro, October 2026. The client result is one business's, shared with signed permission; yours will differ, and results typically build over months 3-6. How we priced a lead.
Google's map results for “car accident lawyer near me”
- A. Another law firm4.7 (212)
- B. Your business4.8 (64)
Before
- 9 of 64 reviews have no reply
- Yelp and Facebook show an old phone number
- Last photo added over a year ago
After
- Every review answered within two business days
- Same name, phone and address on 70+ sites and apps
- A post and new photos every week
- C. Another law firm4.5 (98)
AI SEO for law firms targets the highest-stakes searches in local marketing: someone with a legal problem asking who to call. Those searches now end in AI Overviews and assistant shortlists as often as in ten blue links, and the sources feeding both are your reviews, your practice-area pages, and what the web says about your firm.
We build the practice-area and city pages that win those searches, and the authority signals that make AI systems confident enough to put your firm's name in an answer.
What we measured among Jacksonville injury firms
| Industry | A listing that contradicts Google | No listing found | Google Ads cost per lead | Searches a month |
|---|---|---|---|---|
| Personal injury law | 50% | 8% | $765 to $5,056 | 6,828 |
Personal injury firms pay the most for a Google Ads lead of the ten industries we priced, and half had a directory listing that contradicts their Google profile. We measured injury firms only, so other practice areas will differ.
From our two studies of the Jacksonville metro, where we're based: the listings of 600 businesses, checked October 15 and 16, 2026, and Google Ads costs per lead, estimated from Google's bid ranges on October 14, 2026. Searches a month are the total of each industry's ten biggest buying searches. Your market's numbers will differ. Both studies are ours, and we sell the fixes for what they found, so each one shows how we got every figure.
Where to start
Priced up front, bought online, with no call needed. Start with the one your listings and reviews point to.
Local Citations
$499 or $899, one time per location
A referred client looks you up before they call. Cleanup finds the listings with an old address or phone and fixes them or files the correction request, so what they find agrees.
See Local CitationsReputation and Review Management
$699 a month per location, cancel any month
Every Google review answered within two business days, written for the next reader, with a person reviewing each reply before it posts.
See Reputation and Review ManagementWhen you want the whole method
The agency packages run all of it for you, from $1,500/month.
Practice-area landing pages
One conversion page per practice area per market, answer-first, with the keyword discipline that wins both rankings and citations.
Authority that survives scrutiny
Directories that matter, earned press, and attorney-profile entity work. Legal is a category where AI double-checks credibility before recommending.
Review strategy within the rules
Bar-compliant review earning and syndication. Volume, recency, and case-type specificity, no purchased anything.
AI answer testing
We test what assistants say for your practice areas in your market, benchmark against competing firms, and close the gaps.
Searches we build around
- “personal injury lawyer [city]”
- “best family law attorney near me”
- “how much does a [practice] lawyer cost in [city]”
- “[firm name] reviews”
Same method every time: the Reforge Method, with published pricing from $1,500/month.
FAQ
- What does a Google Ads lead cost an injury firm in Jacksonville?
- $765 to $5,056 by our estimate, the most of the ten industries we priced. That's Google's top-of-page bid range divided by the legal industry's average conversion rate, and the high end is what the most competitive auctions can cost. The single most expensive search, "car accident lawyer near me", works out to $1,992 to $10,701 a lead.
- How many Jacksonville injury firms have wrong listings?
- In our October 2026 check of 60 personal injury firms across the Jacksonville metro, 50% had at least one directory listing whose name, phone or address contradicts their Google Business Profile, and 8% had no listing we could find.
- Does a law firm need Local Citations or Reputation and Review Management?
- Not if your listings already agree with your Google Business Profile and your reviews come in steadily with replies. Check both yourself first: search your business name and phone number on Yelp, Facebook and BBB, compare each listing with your profile, then count how many of your last ten Google reviews have a reply. If everything matches and most have replies, you don't need either.
- Is AI SEO different for law firms?
- The mechanics are the same, but the bar is higher. Legal is a category where AI systems weigh credibility signals heavily: reviews, directories, press, and consistent entity information. Thin content that works elsewhere gets ignored here.
- Can you work with our existing marketing?
- Yes. We regularly run search programs alongside in-house marketers or other vendors, with a shared roadmap so nothing gets duplicated and every change is tracked.
- Who is Narsil Creative?
- Narsil Creative is an AI SEO agency that helps businesses get found in Google and recommended by AI assistants like ChatGPT and Perplexity, using a three-phase system called the Reforge Method. Pricing is published on our site.
See what AI says about your business
Ask ChatGPT to recommend a business like yours. If you're not in the answer, that's the problem we fix. Start with a free AI Visibility Audit. We'll show you where you appear, where you don't, and what to reforge first.