Services · Reputation and Review Management
Google charges for every ad click. Your reviews don't.
Every Google review answered within two business days, a post and new photos on your Google Business Profile every week, and your details kept accurate on more than 70 sites and apps. You run the business. A person at Narsil Creative does the work, and none of it stops when an ad budget does.
$699 per location per month. Month to month: cancel any month.
Want the detail first? Read the sample report (PDF, 10 pages).
- $473 to $1,680
- for one Google Ads lead, if you're a Jacksonville plumber. The next one costs the same again.
- $699 a month
- Less than two plumbing ad leads. Answered reviews and fixed listings stay up after you stop paying.
- 5x
- monthly profile views for one Jacksonville client in nine months, with 348 calls, direction requests and website visits
Lead costs are our estimate from Google's own bid data for the Jacksonville metro, October 2026. The client result is one business's, shared with signed permission; yours will differ, and results typically build over months 3-6. How we priced a lead.
Google's map results for “plumber near me”
- A. Another plumber4.7 (212)
- B. Your business4.8 (64)
Before
- 9 of 64 reviews have no reply
- Yelp and Facebook show an old phone number
- Last photo added over a year ago
After
- Every review answered within two business days
- Same name, phone and address on 70+ sites and apps
- A post and new photos every week
- C. Another plumber4.5 (98)
What does it look like in practice?
A Jacksonville pressure washing company came to us with a 4.8-star rating and a Google Business Profile that few people found. Nine months in, monthly views of the profile have gone from 80 to over 400, the profile sends calls, direction requests and website visits every month, and 96.8% of its reviews carry a reply.
- 348
- customer actions from the profile: 98 calls, 112 direction requests, 138 website visits
- 5x
- monthly profile views, from 80 to over 400
- 96.8%
- of reviews answered
- 4.8
- star rating held throughout
One client's numbers, shared with their signed permission and without their name. Yours will differ, and results typically build over months 3-6.
What does it cost in your ad leads?
Pick your industry, or put in what a Google Ads lead costs you, and see the price in the leads you buy now.
Our Jacksonville estimate: $473 to $1,680. We start at the low end; put in your own if you know it (your ad spend divided by the leads it brought).
At $473 a lead:
- Reputation and Review Management, $699 a month, costs the same as 1.5 ad leads a month.
- Local Citation Cleanup, $899 once, costs the same as 1.9 ad leads, once.
- Local Citation Business Listings, $499 once, costs the same as 1.1 ad leads, once.
Counting Reputation and Review Management.
It starts at 2, the fewest that pay for what you're counting within 12 months at your cost per lead. Move it to what you think is realistic.
At 2 a month, the work costs less than buying those leads from month 1, and by month 12 you'd be $2,964 ahead.
This is arithmetic on your numbers. We can't promise how many customers reviews and listings bring you, and results typically build over months 3-6. Lead costs are our estimate from Google's own bid data, pulled October 14, 2026. Nothing you enter leaves your browser. See it month by month in the full calculator.
Why do reviews and listings matter this much?
Google says it in its own guide to local ranking: more reviews and positive ratings can help your business's local ranking, and replying to reviews shows customers you value their feedback (Google's tips to improve your local ranking). The AI assistants that now answer "who should I call" questions build their answers from the same profiles, reviews and directory listings (how assistants pick local businesses).
A profile that went quiet six months ago reads as closed, even when the trucks are out every day. Steady recent reviews, every one answered, and listings that all carry the same name, address and phone: that's the record we build for you.
- 97%
- of consumers read reviews for local businesses. BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults)
- 41%
- always read reviews when browsing for businesses, up from 29% a year earlier. BrightLocal, Local Consumer Review Survey 2026
- 76%
- of people who search on their smartphone for something nearby visit a business within a day. Google, How Mobile Search Connects Consumers to Stores (2016)
What's included
Eight deliverables, and nothing below is a dashboard you log into and work yourself. A person at Narsil does each one, and every result is in your monthly report.
01
Daily review monitoring
New reviews of each location on Google, Facebook, Yelp and 70+ other sites, checked every day, so nothing waits unseen. Your report shows what's waiting, your response rate and your median response time.
02
Review replies, written and posted
Every Google review gets a reply within two business days, up to 200 a month per location. A draft comes first, and a person on our team reviews and edits it before it posts: a positive review gets a warm reply with one detail from it, and a negative one from a real customer gets a reply written for the next reader, not for the argument. No copy-paste replies.
03
The ask kit, inside the rules
One permanent review link that opens your Google review form, a print-ready QR code with its placement guide, and email and text templates your team sends in seconds. Your team does the asking; every template is checked against Google's review policy before you use it.
04
Your details on 70+ sites and apps
Your name, address, phone, hours and services kept accurate and in sync on more than 70 sites and apps, including Google, Apple Maps, Bing, Yelp, Facebook, MapQuest and Yellow Pages, so every listing agrees.
05
Weekly Google posts and photos
One post on your Google Business Profile every week, written by a person from your real work (a finished job, an offer, a season), and new photos every week from the ones you send us.
06
Your profile kept current
Your business description and services kept up to date, in the plain words your customers search with. Never in your business name: Google's guidelines bar that, and so do we.
07
Fake and policy-breaking reviews
A fake review, harassment, or a review from a competitor or an ex-employee gets an evidence packet naming the Google policy it breaks, and we run Google's reporting process for you. We're blunt about the odds: requests without evidence mostly fail, and a good reply often does more than a removal.
08
Your place on the map
Where your listing shows up on the map across your service area, for up to three searches that bring customers, measured every week so you can watch the area you win grow.
How do you ask for reviews without breaking Google's rules?
The same ask to every customer. We never screen customers by mood before they get the link. Sending happy customers to Google and unhappy ones to a private form is review gating, which Google's content policy bans. An unhappy customer gets a reply in public, written to show the next reader how you handle a problem.
The five rules your team trains on, yours to keep whether you hire us or not:
- Ask every customer, the same way. No sorting by mood first. If someone had a bad day, you want to know.
- Ask within 48 hours of the job ending. Say it in person while the work is in front of them, then send the link from a real person's number or inbox, never a no-reply address.
- Offer nothing in exchange. No discount, no gift card, no raffle entry. Google's policy bars incentives for reviews, and under the FTC's consumer review rule, in force since October 21, 2024, the FTC can seek civil penalties for fake reviews, undisclosed insider reviews and reviews bought to say something in particular.
- Don't tell them what to write or who to name. "Mention the roof repair" and "say Kelsey helped you" are both asks Google's policy bars. A customer who names your technician on their own is fine.
- Never ask while they're still on site, and never hand them a device. Google's policy bars pressing customers to review on the premises, and a counter tablet is exactly that.
How does it work?
Three layers, and any one alone underperforms.
Layer 1 · Handled by us
Infrastructure
The review link, the QR code, the daily monitoring, the replies, your listings on 70+ sites and apps, the weekly post and photos, the map measurement, and the monthly report on all of it.
Layer 2 · Your team
The ask
How and when your people ask each customer for a review. Nothing we run beats a person asking at the right moment. We give you the rules and the words.
Layer 3 · Your touchpoints
Visibility
Where the QR code lives: leave-behind cards, the back of a business card, a counter placard, vehicles, invoices. Customers leave a review without anyone remembering to ask.
What happens in the first 30 days?
We drive every line. Your part is the onboarding form, a sign-off, and twenty minutes with your team.
Week 1
You confirm the business name, address, phone and hours once, on the onboarding form, and we check our manager access to your Google Business Profile. Review link and QR file delivered.
Week 2
Your listings started on 70+ sites and apps. First map measurement. First Google post and photos published. Every past review gathered and the reply backlog started.
Week 3
Your team briefed on the five rules for asking: twenty minutes, no scripts. QR signage placed. Email and text templates live in your CRM.
Week 4
First report delivered: review velocity baseline, response coverage, your place on the map. Touchpoints adjusted. The next 60 days planned.
What will I see every month?
Reviews
New reviews on Google, Facebook, Yelp and the other sites we watch, your average rating on each, against your baseline.
Response coverage
The share of Google reviews answered, and median response time.
Profile activity
Profile views, calls, website visits and direction requests from your Google Business Profile, week by week, plus the searches it showed up for.
Map position
Your share of the top three across your service area for each search you track, week by week.
Listings and AI visibility
Your listings across 70+ sites and apps, and whether ChatGPT and the other assistants name you when locals ask.
Posts and flags
Google posts and photos published, plus reviews flagged, evidence packets filed with Google, and what came of each.
Where customers find you on the map
Your place on the map across your whole service area, for up to three searches that bring customers, measured every week. The report shows your share of voice: the part of your area where you're one of the three names a customer sees first, and whether it's growing. Movement is worth more than position.
What does it cost?
$699 per location per month
- Month to month, with no commitment term. Cancel any month from Stripe's billing portal, no call needed.
- One location per checkout. Running more than one? Each location is answered, posted and measured on its own, with one report across all of them, at a volume rate per location: book a call and we'll set it up.
- You'll need a verified Google Business Profile with our team added as a manager. Google requires the business to complete verification itself.
- Not included: building pages on your website, replies and reports on sites other than Google, sending review requests for you (your team asks, with our kit), listings on sites outside the 70+ we manage, paid upgrades on any directory, and the removal of a review as a promised result (we file the evidence; Google decides). Old, wrong listings outside the 70+ are what our one-time citation cleanup fixes.
Need pages rebuilt and authority earned as well? That's Forge, from $1,500/month, and it includes Business Profile and review work. See every price.
Billing, cancelling, refunds and what happens when you leave: terms of sale.
FAQ
- How much does reputation and review management cost?
- $699 per location per month, month to month, with no commitment term. You cancel any month from Stripe's billing portal, no call needed. More than one location gets a volume rate per location, set up on a call.
- Do you write or buy reviews?
- No. We don't write reviews, buy them, or offer customers anything for them, and nobody at Narsil reviews a client. Every review comes from a real customer your team asked, the same way as everyone else.
- Can you remove bad reviews?
- Only reviews that break Google's policy, and Google makes the call. We build an evidence packet naming the policy a review breaks and run Google's process for you. Requests without evidence mostly fail. A real customer's bad experience is never reported: it gets a calm, specific reply instead.
- What if I don't have a Google Business Profile yet?
- Create one and complete Google's verification first: Google requires the business to do that step itself. Once your profile is verified and you've added our team as a manager, the monthly work starts.
- Do I have to give you my passwords?
- No. You add our team to your Google Business Profile as a manager and stay the owner. Once your directory listings are built, usually in the first 30 days, we give you the email and password for every account we set up, so you can check our work or take it over. You can remove us at any time, and every listing stays yours.
- What happens to my listings if I cancel?
- They stay live. You keep the email and password for every directory account we set up, and your Google Business Profile was always yours.
- How fast do you reply to reviews?
- Within two business days of a review appearing on Google, positive or negative, written or stars only, up to 200 a month per location.
- Do you reply on Facebook and Yelp too?
- We watch Facebook, Yelp and 70+ other sites every day, and every review shows up in your report. Replies, and reports of reviews that break the rules, happen on Google.
- Can I answer some reviews myself?
- Yes. Every review is the default. At onboarding you can switch to us answering 4 and 5 star reviews only, or to answering them all yourself. Either way your team keeps the ask kit, we still report reviews that break Google's rules, and reviews stay in the monthly report.
- Will this get me more reviews?
- That depends on your team asking. We give you the link, the QR code, the templates and the rules, and every month we check requests sent against jobs completed. We don't promise a review count, because the reviews are your customers' to write.
- Isn't $699 the kind of cheap SEO your pricing page warns about?
- That warning is about cheap programs that promise rankings, links and content they can't pay for. This isn't an SEO program. It's a defined set of work on your reviews, your Google Business Profile and your listings, and every piece of it is listed on this page. It doesn't rebuild pages or earn links; Forge does that.
- Why is this month to month when your packages ask for six months?
- You can judge this work every month: replies posted, posts and photos live, listings in place. The packages rebuild pages and earn authority, which build over months 3-6 and get judged too early on a shorter term.
See how it runs on your listing
Book a call and leave with a plan either way. Or start now: the onboarding form opens as soon as you've paid.