Take screenshots now, because Google says your Local Services Ads performance reports won't transfer and its download page is still "coming soon".
Facts on this page were checked against Google's pages on 2026-09-30.
Here's the situation in Google's words. Its migration page says: "Your Local Services Ads performance reports will not transition to Google Ads." It promises a dedicated download page and, for anyone who needs reports now, says to "take screenshots of them before migrating." Its page on viewing reports says you can select the date range. It documents no download or export. Until that changes, the method is manual.
If your account hasn't migrated, you have a window. Google says you'll get an advance email 14 days before your date. Don't wait for it. The reports take an afternoon, and the email can go to an address nobody reads.
What do the reports show?
Per Google's Local Services Help, the reports cover charged leads for the period, charged leads filtered by category or Direct Business Search, charged leads by call, message and booking, total charged, lead spend by category or Direct Business Search, lead spend by call, message and booking, a filterable list of all leads, and lead credits received.
Each of those is a view worth keeping. The date range you choose sets how useful it is later.
Which periods should you save?
Four, and each matters for a different reason:
| Period | Why it matters |
|---|---|
| Trailing 30 days | Your current run rate |
| Trailing 90 days | Enough volume to set a starting cost per lead by category |
| Year to date | Seasonality, and the baseline for the rest of the year |
| Each full prior year | What the account cost and returned over time |
For each period, save the views by category, by lead type and, if offered, by Direct Business Search. That last split is the closest thing Local Services Ads has to separating brand from non-brand demand. People who find you by searching your name and people who find you by searching a service behave differently, and neither split migrates. If you've used our brand vs non-brand splitter on search ads, the logic is the same.
How do you save them?
- Open the reports page and set the date range to the first period.
- Screenshot the whole view, with the date range visible in the image.
- Type the numbers into a spreadsheet the same day. Screenshots can't be sorted or summed, and a table can.
- Change the filter (category, lead type) and repeat.
- Name each file so you can find it in a year:
lsa-2026-last90-by-category.png.
Copy the table below into a spreadsheet and fill it in. It's yours to keep.
PERIOD | CATEGORY | CHARGED LEADS | LEAD SPEND | COST PER CHARGED LEAD
Last 90 days | Category A | ___ | $___ | spend / leads
Last 90 days | Category B | ___ | $___ | spend / leads
Last 90 days | All | ___ | $___ | spend / leads
(repeat for last 30 days, year to date, each full year)
ALSO WRITE DOWN
Weekly budget: $___ Service areas: ____________
Categories and service types: ____________
Ad schedule: ____________ Lead credits received (90 days): ___
Account administrator email: ____________
Cost per charged lead is spend divided by charged leads. Do it per category. Google Ads will start your history at zero, so this table is what you'll compare the new campaign against.
Should you archive your lead history too?
Probably not by default. Google says your lead history transfers automatically and stays accessible on the new Leads page, and that page lets you download leads for your own CRM. Copying customer names, phone numbers and recordings off the platform creates retention obligations for your business: where you store them, how long you keep them and who can open them. If your CRM already receives your leads, you have them. If you choose to archive, store them where you keep other customer records.
What if you're short on time?
Save three things: the trailing 90 days by category, the year to date by category, and your weekly budget. From those you can compute cost per charged lead by category and the budget math Google applies (weekly divided by 7 for a daily average, with a monthly cap of daily times 30.4).
Who doesn't need this?
If your account has migrated, there's nothing left to screenshot in the old dashboard, and the reports you didn't save are gone unless Google's download page delivers them. Watch for it on the redirection page. If you're a business that runs Local Services Ads for a handful of leads a month, a screenshot of the 90-day view and your budget is plenty.
The limit of this method: it's manual, it's tedious, and it only preserves what you remember to capture. That's what Google's own advice amounts to today.
For what else changes at migration, see our overview. And your Business Profile pre-fills the campaign Google builds, so if yours is out of date, our GBP audit kit is free and a good first step. We run that cleanup as part of local SEO work.