NarsilCreative

Narsil SEO · Pro tool

Your Google Business Profile, graded on what it's costing you.

A report card on your profile that shows exactly which gaps are costing you calls and customers, ranked by what matters most. Not a checklist of everything you could do. The short list of what to do first.

Included with Pro, along with every tool that ships after it. No credits, no per-run charges.

For a local business, the profile is the storefront

Someone searches for what you do near where they are. The map pack fills up before they scroll: three listings, then the fold. They pick from those three, and most of that decision happens on the profile itself, not on your website. A thin profile doesn't announce itself. The call simply goes to the business above you, and nothing tells you it happened.

What the grader gives you

The gaps, ranked by what they cost. Fixing the profile in the right order is the whole difference between an afternoon that moves the needle and an afternoon spent writing a business description nobody ranks you for.

Ranked, because the levers aren't equal

Primary category and reviews carry the most weight. The business description is widely considered weak to nil as a direct ranking factor, and posts are a freshness and conversion signal rather than a ranking lever. We publish that view in full, for free, in the GBP Audit Kit, because a grader that treats every gap as equally urgent just hands you a longer to-do list.

Grade it yourself, seriously

That kit is the same job done by hand: five levers, scored 0 to 2 each, for a profile score out of 10, plus the launch order for a new profile and the review-solicitation lines that keep you inside Google's policies. It's free and it's yours to keep. Narsil SEO earns the subscription by doing the grading for you and putting the gaps in order, alongside fourteen other tools. If the kit covers what you need, take the kit.

The profile is one surface of three

Local visibility is the profile, the website, and what AI assistants say when someone asks. Pro covers all three, and these are the neighbours of this tool.

Review Toolkit

Reviews are the heaviest lever on the profile, so the toolkit keeps the way you ask inside Google's rules and hands you ready-to-send responses when a bad or fake review lands.

AI Visibility Checker

Whether assistants like ChatGPT recommend you when locals ask, plus the steps into the databases they pull their answers from.

Local Page Builder

A complete plan for a page built to win the customers searching for one service in one city.

The website side is the weekly website audit, which runs on both plans. Plans and limits are on the pricing page.

Questions about the Grader

Which plan includes the Grader?
Pro, at $99/month, which includes all fifteen tools and every tool that ships later. On Starter the tools are visible but locked, so you can see what you'd be getting before you pay for it.
How is this different from your free GBP Audit Kit?
The kit is this job done by hand: five levers, you score each one 0 to 2 yourself, and it's yours to keep whether you buy anything or not. The Grader does the grading for you and ranks the gaps. If you'd rather spend twenty minutes than $99, take the kit. We'd rather you had the right one.
Does the website audit cover my Google Business Profile?
No. The website audit covers your website: 29 audit checks, weekly, on both plans. Your Google Business Profile is a separate surface with separate rules, which is why it gets its own tool.
Do all the parts of a profile matter equally?
No, and we publish which ones carry weight rather than implying they're all equal. Primary category and reviews do the heavy lifting. The business description is widely considered weak to nil as a direct ranking factor, so write it for customers and entity clarity rather than for Google. Posts are a freshness and conversion signal, not a ranking lever. Completeness still compounds, which is why a grader ranks the gaps instead of just counting them.

Grade the profile, then fix it in order

Pro is $99/month with all fifteen tools and the weekly website audit, cancelled from the billing portal whenever you like. If you'd rather someone did the work, that's the agency, and we'll tell you straight which one fits.