The Jacksonville Lead Cost Spreadsheet
Every figure behind our study of Google Ads cost per lead in the Jacksonville metro: ten industries, their 100 biggest buying searches with Google's bids, all 42,149 searches we reviewed, and a tab that prices your own searches the same way.
What's inside
- Cost per lead for ten Jacksonville industries, low to high, with the bids and conversion rate behind each one
- The 100 searches the figures rest on: monthly searches, Google's top-of-page bids, cost per lead and peak month
- All 42,149 searches the pull returned, kept or dropped, with the reason
- A tab that prices your own searches the study's way and works out what a lead is worth to you
- The review rules word for word, and the seed services we wrote before any data came in
Every cost per lead is a formula, so you can trace each one or swap in your own conversion rate.
Get the spreadsheet
Free. Your email opens the download right here on this page, and that's the whole transaction.
Rather not? The study article lists every industry's cost per lead without an email. No pressure either way.
FAQ
- What's in the lead cost spreadsheet?
- Eight tabs: cost per lead for ten Jacksonville industries, the 100 searches behind those figures with Google's top-of-page bids, all 42,149 searches we reviewed with the reason each was kept or dropped, the review rules, the seed services, LocaliQ's conversion rates, a tab that prices your own searches the same way, and a Read me with the formula, the sources and the limits.
- Where do the numbers come from?
- Monthly searches and top-of-page bids are Google Ads data for Duval, St. Johns, Clay, Nassau and Baker counties, pulled October 14, 2026. Conversion rates are LocaliQ's 2026 search advertising benchmarks, one average per industry category. Cost per lead is the bid divided by the rate, weighted by how often each search is run.
- Can I use it outside Jacksonville?
- The Price your searches tab works anywhere: pull your own searches and bids from Keyword Planner for your service area, and the tab does the math. The study's own figures are for the Jacksonville metro, and bids in another market can differ a lot.
- Who is Narsil Creative?
- Narsil Creative is an AI SEO agency based in Atlantic Beach, Florida, in the Jacksonville metro. It helps businesses get found in Google and recommended by AI assistants like ChatGPT and Perplexity, using a three-phase system called the Reforge Method. It sells SEO and paid search in Jacksonville, which is why it ran this study.
This spreadsheet lives on our giveaway shelf: see every free tool and kit.